SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on “feelings.”

Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter , 35% of consumers that follow a brand are more likely to purchase from that brand

Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love.

Up Close Coverage From SMX Advanced 2013 I just attended the SMX Advanced session, “Authorship: The Deep Dive” this morning, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark… Please visit Search Engine Land for the full article

Posted by Lindsay Today I’m pleased to bring you Aleyda Solis , Madrid-based International SEO at SEER Interactive , a Moz Associate, and State of Search blogger. We’re excited that she’s bringing her international perspective to MozCon, where she’ll lay out how to make the bold but lucrative move into the international market.

Posted by PhilNottingham Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell — especially when the ROI from its significant expense is hard to predict or quantify

Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last.

Happy Father’s Day everyone! Google has a special Google logo, aka Doodle for the day. It is an interactive slot machine type of Doodle that matches up the diverse set of fathers around the world

Happy Father’s Day everyone! This would be the fourth year I am being honored with such a day myself. That being said, I wanted to wish all our Father’s a very special day today.

Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis.