Should you redirect a site that has a Google penalty to a site that does not have a penalty…

Juliana S., a Google AdWords representative, posted a topic in the Google AdWords Help forum named “uncovering quality score.” In her post…

Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield.

Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion tracking was made available to advertisers. Although conversions and returns are the most important; touting this as the only benefit/purpose of paid advertising will be Author information Joe Castro The post Are You Looking At Paid Advertising the Right Way?

There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The..

Yesterday at Search Engine Land I covered a video answer from Google’s Matt Cutts on the topic of duplicate content. In short, should you worry about having duplicate content on your site or not.

Last week I reported on the Search Engine Roundtable a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News but they are appearing as breaking new stories. The example I gave was a story from USA Today showing as being 14..

Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.

Over the past year, I confess that I’ve spent way more time digging into bad links than good links.