Archive for August, 2013

Majority Of Mobile Ad Spend To Go To Search — Forecast

2013/08/22

In an updated digital and mobile advertising forecast eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5…

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7 Tips From Google on Using Google Authorship

2013/08/22

On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship

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Google: We Know You’re Confused About Manual & Algorithmic Penalties

2013/08/22

There has always been a lot of confusion amongst none experienced SEOs about the difference between a manual and algorithmic action by Google. And Google is aware of that and promises to make changes to help clarify the difference between the two…

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Animated Google Doodle Commemorates Influential Composer Claude Debussy

2013/08/22

Google’s special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, “Claire de Lune,” plays in the background.

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Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

2013/08/22

China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and… Please visit Search Engine Land for the full article.

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Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

2013/08/22

In a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search.

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4 Google Changes That Could Impact Your Holiday ROI

2013/08/22

Google’s search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.

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Top 21 Brands Getting The Most Out of Tumblr by @albertcostill

2013/08/22

Compared to rivals Facebook, Twitter, Instagram or Pinterest, Tumblr may not be the go-to social media site. But, after the company was acquired by Yahoo! for a whooping $1.1 billion in May 2013, Tumblr’s profile got a little boost

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How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

2013/08/22

The Technology reports in Google Analytics contain a host of fantastic data. It’s an essential place to look when you’re thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes.

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Google Display Network Remarketing: Convert The Prodigal Shopper

2013/08/22

Users spend the majority of their time not on your online store, and even when they do browse your website, there’s only a 2 percent chance they will complete a purchase.

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