Archive for August, 2013

Google+ Android Adds Location Sharing After Google Latitude Shuts Down

2013/08/16

Google quietly announced on Google+ that they have added “location sharing” features to Google+ for Android. This was expected since Google Latitude died and was being shut down..

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Overcoming Client Objections – Whiteboard Friday

2013/08/16

Posted by Brittan Bright Whether the objection is over a line in your contract or an aspect of your process, when a client’s thinking doesn’t align with your own, moving projects forward can be difficult or impossible. In today’s Whiteboard Friday, Brittan Bright shares her insight into some of the most common objections, along with recommendations for how to get things back on track. WBF – Overcoming Client Objections – Brittan Bright For reference, here’s a still image of this week’s whiteboard: Video Transcription Hi, everyone

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Google AdWords Editor Version 10.2 Supported Upgraded Sitelinks

2013/08/16

Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns.

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Daily Search Forum Recap: August 15, 2013

2013/08/15

Here is a recap of what happened in the search forums today…

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SearchCap: The Day In Search, August 15, 2013

2013/08/15

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC… Please visit Search Engine Land for the full article.

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72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

2013/08/15

Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search…. Please visit Search Engine Land for the full article.

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The 11 Most Popular Sports Teams in the World in Social Video [Report]

2013/08/15

A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs.

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Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

2013/08/15

In a world where mobile traffic continues to rise, you’d expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users.

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Five Trends For Navigating The Modern Search Marketing Landscape by @MarcPurtell

2013/08/15

The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs and the rest of its online marketing strategy

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How to Create & Measure Quality Content – Webcast Aug. 20

2013/08/15

Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital..

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