Archive for August, 2013

Social Ratings, Reviews, and the Power of Groupthink [Study]

2013/08/13

The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which seems to confirm that more shares and more engagement tends to spur more shares and more engagement online.

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Mobile Facebook Pages Now Allow Consumers To Make Reservations by @mattsouthern

2013/08/13

Starting today, Facebook’s mobile pages are more functional for both businesses and consumers with the added ability to make reservations through a restaurant’s Facebook Page.

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Google: Links Within Widgets Must Be Nofollowed

2013/08/13

Yesterday, Matt Cutts, Google’s head of search spam, posted another video on links clearly telling widget makers and those who embed widgets on their own sites that those links should be nofollowed. He said clearly, “I would recommend putting a nofollow…

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Matt Cutts Advises When to nofollow Widgets, Infographics

2013/08/13

If you’re creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to Google? Google’s Matt Cutts offers his advice

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Understanding Google’s Latest Assault On Unnatural Links

2013/08/13

Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact…

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Matt Cutts Recommends NoFollowing Links On Embedded Widgets by @mattsouthern

2013/08/13

Google’s head of search spam, Matt Cutts, posted a video answer yesterday advising website owners with a recommendation that may help from getting penalized by one of Google’s many spam filters. Cutts recommends those who embed widgets on their site, or those who distribute widgets, should add rel=”nofollow” on the links in the widget code.

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Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works by @PingFromBing

2013/08/13

A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and the top-5 most frequently changed campaign items are: #1: Keyword #2: Ad Copy #3: Negative Keyword #4: Location Targeting #5: Negative Site In this series, I would like to go […] Author information Ping Jen Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr

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3 Places to Source Data Beyond Google Analytics

2013/08/13

Google Analytics provides invaluable tools that help us make sense of data.

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Google Wants To See You Really Mean It With Reconsideration Request

2013/08/13

A WebmasterWorld thread has SEOs and Webmasters discussing what Google expects or wants to see from a reconsideration request for link issues…

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Bing Testing Favicons In Search Result Snippets

2013/08/13

Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the..

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