While sports teams, news outlets, car companies, universities, non-profits and the entertainment industry dominate the top 200 business pages on Google+, a growing number of B2B technology companies have embraced Google+ as well. As with any top consumer brand, consistent engagement is crucial to success. B2B technology brands are developing relationships with prospects just like on any other social platform.

Almost a full week before Google officially announced the new white bar, we predicted Google would launch the new white bar over the next few days. Okay, so I was a bit eager, and it took 3 additional days to become official..

When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you’re looking to hire a social media manager, here are six areas you should look at when evaluating applicants’ skill sets and background.

I’ve always believed that the most efficient office is one where everyone is there together. In most cases, communication is easier face to face. Eventually you become more comfortable with coworkers when you see them often and get to know their personalities.

Google announced the new ad formats we spotted weeks ago last week. The new ad formats offer larger crisper headlines, better grouping of the content and a redesigned button with dynamic colors. I originally thought the ads arrow circle button would be blue..

Over the weekend, Google AdWords advertisers began to worry when their quality scores began dropping.

Posted by randfish For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided).

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures… Please visit Search Engine Land for the full article.

Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the announcement, Bing Ads began implementing an…