What should you do if you think your site might be affected by Google’s Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google’s Distinguished Engineer Matt Cutts

In an interview conducted at SES 2013 in San Francisco, Lauren Vaccarello of AdRoll explains how their product helps businesses retarget their marketing to interested consumers. In the video below, Lauren also explains how the introduction of Facebook News Feed retargeting has resulted in click-through rates as high as 3%: Here are some key takeaways from the video: […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org . Twitter Facebook Google+ LinkedIn The post AdRoll Explains How To Improve Click-Through Rates Of Retargeted Ads At #SESSF by @johnrampton appeared first on Search Engine Journal .

Google published a new feature which lets Adwords users analyze organic and paid traffic in one report. The reason why such a report was provided was due to the fact that, most of the time, search traffic is divided and analyzed separately.

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display

We have discussed people charging fees to do link removals several times but Google’s John Mueller said you shouldn’t have to pay for your links to be removed – instead just use the disavow tool…

Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies.

Late last night, Microsoft announced on the search blog the next phase of Bing, Microsoft’s search engine. You can “explore” these changes at bing.com/new

Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1’s result in higher rankings.

At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a…

As many pundits predicted, the number of people accessing the Internet via mobile devices has exploded.