An overwhelming 75 percent of startup companies fail.

Facebook’s new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number of fans, and provide a customized experience.

If you create content and no one can find it, then what is the point? On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content.  As Lee likes to say , “Content isn’t really great until someone finds, consumes and acts on it.”  Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process.

Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with as many carefully-placed keywords as possible and hoping that Google notices. These days, it takes a much more sophisticated and refined approach built on fresh, original content that will provide […] Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA.

You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story.

Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about “Why Your Content Marketing Initiatives are Failing (And How to Fix Them).” I highlighted eight ways content marketing programs can fail or suffer, along with ways to prevent or overcome these various obstacles. I separated my presentation into three distinct “sections” of failure: tactical, strategic, and internal

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase

A year ago, Google began offering email support to AdSense publishers, which was a big deal.

@tecnonetblog posted a video of new Bing deep links (aka sitelinks). The new format has 6 main top level deep links and then has up to an additional six or so sub-deep links under some of the main deep links…