You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program

The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically those that are for app installs. Video Creative for Vendor Apps The first change was the addition to video in mobile advertising.

Here is a recap of what happened in the search forums today…

Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account.

Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. The Page Preview tool, under the “Configure My Site” section in Webmaster Tools, enables webmasters manage their page previews.

Today’s video from Google’s head of search spam Matt Cutts is a 2006 throwback where Matt reassures us that there is no difference between using or tags when it comes to SEO best practices. The full question asks: In terms of SEO, what is the difference… Please visit Search Engine Land for the full article.

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry.

Google honors the Cuban-American entertainer who became known as the “Salsa Queen” amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s.

I have said this before, I love Google. I live and breathe Google. But the other day at dinner my husband and I were talking about why we had to make some changes based on Google’s best practices, bla bla bla and my teenage daughter suddenly asked “Why do you have to do everything Google […] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe

It is rare for Google to admit they are wrong, at least with search quality. Part of the complaints with the Google stock price and questioning if the stock price matches Google’s quality product these days…..