The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.

In the past, Google hasn’t talked much about online reputation management (ORM). But Matt Cutts recently addressed ORM directly in a video. Watch it below

As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Infotaining eBooks raise the bar on “interesting” combined with practical, useful and even inspiring messages that align with the brand

Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.

A savvy analytics guy named André Mafei spotted a new feature within Google Analytics and shared the news on Google+. Google now supports the ability to share your channel grouping…

If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d… Please visit Search Engine Land for the full article.

In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market..

The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.

For many web marketers making the transition to the mobile app ecosystem, the parallels between web and app are staggering. One of the best things about the app ecosystem is that it’s a blank page where marketers can learn from past successes… and past mistakes. Partially due to this, the app ecosystem has grown and […] Author information Ian Sefferman CEO at MobileDevHQ Ian Sefferman is a co-founder and CEO of MobileDevHQ