Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here’s how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer

The competition for search engine real estate is fierce.

Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers – It may be a little early for trick or treating, but a new campaign rolled out of the proverbial pumpkin patch this week and tricked one of the most cynical consumer groups, New Yorkers. The video reached 25+ million+ views in just a few days

Google is about to launch a new AdWords logo and design for the AdWords advertising console. There are a select number of advertisers who are currently seeing the new interface and posting screen shots of it on Twitter & Google+…

A Google Web Search Help thread has one searcher doing research on European Central Bank (ECB) content within Ireland…

Posted by Aleyda Many companies that wish to market to international audiences make the mistake of simply translating their content and redirecting users, not realizing that their standard messages won’t always resonate with other cultures. In today’s Whiteboard Friday, Aleyda Solis guides us through five things we all need to keep in mind as we think about how to establish an international SEO process. Whiteboard Friday – Aleyda Solis – 5 Dos and Donts of International SEO Note : In the spirit of international SEO, this Whiteboard Friday was also recorded in Spanish.

What is influencer marketing, how do you measure it and where it does fit into a marketing strategy? These questions, along with many more, were put on the table in this afternoon’s session at the MarketingProfs B2B Marketing Forum. Led by Amanda Maksymiw of Lattice Engines, the panel under her control is the savvy tandem of Sam Fiorella & Kevin Cain .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the… Please visit Search Engine Land for the full article