To reach the top of the SERPs and stay there, your website must deserve to be there.

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better…

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better… Please visit Search Engine Land for the full article.

Little changes can have big results.

Social video is most apt to be successful for your business when you stop thinking about “going viral” and really focus on being useful.

Social video is most apt to be successful for your business when you stop thinking about “going viral” and really focus on being useful. Here’s how to measure engagement metrics against pre-set performance goals so you see a tangible ROI

From frequent flyer programs to unlocking badges in Foursquare, gamification is permanently embedded in our cultural DNA. Loyalty programs present the simplest examples of companies reinforcing consumer behavior they want repeated.

Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that […] Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based content marketing & social media agency.

Edith Head would be 116 years old today, the only woman to have won eight Academy Awards. She was a well-known costume designer…