A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.

Today, digital marketers are ditching the cubicle for coffee shops, kitchen tables, or any quiet corner. Working remotely is fast becoming the new way to work. So how can you do it effectively

Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft’s global communication links.

Google announced a new Chrome extension that enables the “hotword” for searching Google without hands from your desktop – “OK Google.” Yes, you can activate a Google search by saying “OK Google.” But only if you first navigate to google.com. Then, you can use the hotword…

We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is..

Figure out what your customers want, and give it to them. Monitor what works and what doesn’t.

Recently, I stumbled upon an article that was discussing a novel texting app called Context. The app, which was co-founded by Ben Broca of Now fame, is kinda like Snapchat

The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent…

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here’s how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in… Please visit Search Engine Land for the full article