Archive for January, 2014

Top Online Retailers Favor Facebook for Traffic and Sales [Study]

2014/01/14

Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption.

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10 Awesome Infographics to Guide your Marketing Plan for 2014 by @BelleBethCooper

2014/01/14

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available

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How To Use Excel To Easily Spot SERP CTR Trends

2014/01/14

Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams. Please visit Search Engine Land for the full article

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Start The New Year With A PPC Health Check: Part 1

2014/01/14

As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns.

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16 Examples of How to Use Non-SEO Friendly Content for SEO

2014/01/14

Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.

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Google Image Search Adds Usage Rights To Search Tools

2014/01/14

Now, when you go to Google Image search, you will see an extra option under the search tools for “usage rights.” Searching and filtering images by “usage rights” is not a new feature for Google Image Search. The feature has been around since 2009; but, Google’s head of..

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Creating Links That Offer The Best User Experience

2014/01/14

We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face

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B2B Search: It’s Time To Go Mobile

2014/01/14

Your customers are using mobile devices.

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What You Need to Know About Mobile Content Marketing: Pros, Cons, Examples and Best Practices

2014/01/14

Successful mobile marketing is all about context.  A study by Nielsen and Google found that “in the moment” searches are by far the most popular with 85% of smartphone users looking for local information and 81% following up to take action.

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Will 2014 Finally Be the Year of the Web Analyst?

2014/01/14

Demand for analytics talent in leadership positions is growing fast. Here’s some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.

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