The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online.
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online.
A number of Google international homepages are celebrating feminist writer Simone de Beauvoir’s 106th birthday with a Beauvoir-inspired Google logo, but there’s no sign of The Second Sex author on Google’s US homepage. The Simone de Beauvoir Google logo includes a head shot of the…
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
Make 2014 the year you break free from the marketing box/bubble/silo you’ve become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here’s some advice on how to do it
If you’ve never gotten knee-deep in a content audit before, you’ve probably heard they’re boring and tedious but worth it—clearly the type of task we hate the most. Nonetheless, it’s something you have to do and it really will pay off in the end
Does your business utilize Vine for micro-content creation? The nascent video social network may not seem like a business-friendly target for social marketing, but there are several opportunities for engagement and retention within it.
The other day, Matt Cutts of Google released a 10 minute video on YouTube explaining the how search works page Google launched in March 2013. Matt said a few relevant things that you may have not noticed before..
WebmasterWorld’s administrator, engine, aka Neil Marshall, created a thread at WebmasterWorld saying he is noticing a large increase in the refunds…