Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.

Traditional advertising is expensive, and sometimes not effective for your brand. Some have found podcasts to be incredibly lucrative, while others have found that promoting their message through blog posts works best. The latter is becoming increasingly popular.

Twitter co-founder Biz Stone might have left the world’s biggest social network Twitter a while back but he hasn’t given up on technology entrepreneurism, having launched a social search app called Jelly on iOS and Android.

Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it…

Image Source: Wikipedia Back in 1995 Craig Newmark had a revolutionary idea. Why not use this new thing called the internet to launch an email distribution list? Inspired by friendly social sites like WELL, MindVox and Usene, Newman used his email list to inform people in the San Francisco Bay area about upcoming local events

In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder  Nick D’Aloisio.

If you visit your Google Webmaster Tools Search Queries report, you will see an “update” line across the graph.

Creating spectacular content may seem daunting if you’ve never done it before – and it may seem risky because results can’t be guaranteed. But spectacular content is becoming the only content worth creating.

Jumping into the role of head of digital marketing is difficult for a multitude of reasons.  You are faced with the daunting tasks of putting together a team that will help drive more sale and increase engagement.  It is difficult to even know where to start.  There are often times a desire to hit the ground […] Author information Michael Davis Online Marketing Manager at McKesson Mike is an online marketer with over 15 years experience (in-house and consulting) in helping businesses drive traffic to their websites while building their brands and increasing sales.

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe… Please visit Search Engine Land for the full article