Archive for February, 2014

How to Find and Build Powerful EDU Backlinks by @linkbuildingjon

2014/02/24

No matter what you call them (EDU, edu, .edu, EDU TLDs), backlinks from edu websites are often viewed as the cream of the crop in the SEO realm.

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3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

2014/02/24

Many search marketers still aren’t taking users’ context clues (e.g., time of day, location, device, and keyword) into account when creating ads.

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The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong by @wonderwall7

2014/02/24

As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a really awesome opportunity to pick the minds of some of the best in the industry! Be sure to attend Sara’s session on Tuesday March 11 and visit SEJ’s booth in the […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

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6 Steps to Compiling an Integrated Online Marketing Strategy

2014/02/23

Posted by StephanieChang The online marketing community is often abuzz with excitement whenever we discuss the latest trends within our industry, such as omni-channel marketing, new and clever ways to leverage mobile, or the advent of changes in user behavior such as multi-touch/multi-devices.

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Link Building in 2014 is All About Building Your Brand & Reputation

2014/02/23

Many of those who pursue link building have had a tough year.

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SEO Quickie: #Magento Configuration Guide by @paulnrogers

2014/02/23

Magento is the most used e-commerce platform in the world and powers over 200,000 e-commerce stores. Magento can be SEO-friendly, however the “out of the box” installation does have a number of SEO issues.

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Brands vs. Retailers – How Is the Attractiveness of a Market Reflected in Search? by @smilenaspasova

2014/02/22

When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but to spot patterns. For me, one of those interesting observations is how retailers, rather than brands, predominantly occupy the top SERPs

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Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free

2014/02/22

It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters.

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Conversion & Device Insights Come To Google AdWords Top Movers Report

2014/02/22

Several months ago, Google released the top movers report for advertisers to see how your campaigns are moving in terms of changes to your budgets and clicks. Now…

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