Have more time than money, but want to beef up your backlink profile? It can be done.

I’m a big fan of all the things you can automate using AdWords Scripts — from calculating account-level Quality Score, to creating ads from a spreadsheet, to optimizing keywords using data from the Search Terms report. When using scripts to manage a single account, it’s well worth… Please visit Search Engine Land for the full article.

Google’s Matt Cutts latest video has Google admitting they did and do indeed test their search results by turning off linkage data as part of their algorithm. Matt Cutts said the results would be “much much worse” if they did indeed do that in real life..

Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new..

There has been a monstrous wave riding through Europe’s search market and it’s crushing the competitors with the force of Poseidon’s trident. The brilliant search marketing conducted by companies like Zalando in Germany and ASOS in the UK reveals strategies to be mirrored, no matter what industry or market you are in. These two domains […] Author information Dorothy Wheeler Marketing Assistant at Hoosh Technology Dorothy Wheeler is a citizen of the world, having grown up in Africa, Asia, North America and Europe

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here’s why..

An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly. With so much digital marketing advice and information on the web, it’s easy to follow along with the latest best practices. But what about 1 or 2 years from now?

Ever since online social networking giant Twitter launched the short-video sharing platform Vine in early 2013, Internet marketers have been paying close attention to how certain brands are taking advantage of this new social media outlet. It’s no secret that Vine is a mobile powerhouse with more than 40 million users

If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process.