Archive for February, 2014

The Donkey Cutts SEO Game: Avoid Panda & Penguins

2014/02/14

Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals

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What Are SEOs Even Good At Anymore? by @marketergeorge

2014/02/14

We used to be magicians; we used to be tech-savvy entrepreneurs that challenged the might of Google’s algorithm, and for a long time we were winning. Fast forward 2-3 years and we’re still tech-savvy marketers, but Google’s crushed us.

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Google Tests Restaurant Menus in "Card" Results

2014/02/14

The recent discovery that Google is testing restaurant menus in its “card” results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.

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Googling The Weather: From 20% Project To Sophisticated Query Analysis

2014/02/14

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe… Please visit Search Engine Land for the full article

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Google Drops New Webmaster Guideline On Not Blocking Google Ads

2014/02/14

Yesterday we broke the news that Google added that you should not block Google ads within the technical requirements within Google’s Webmaster Guidelines. It seems Google has pulled the new line completely from their guidelines…

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Prioritizing SEO Strategies In 2014: Where To Focus

2014/02/14

Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of… Please visit Search Engine Land for the full article.

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The Importance Of User Experience: 4 Things Every Marketer Should Know

2014/02/14

The term “user experience” gets tossed around a lot in the online marketing world these days.

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Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day

2014/02/14

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source:..

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Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google

2014/02/14

It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google?

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Why SEO Can’t Reside in a Silo

2014/02/14

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy

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