Archive for February, 2014

Daily Search Forum Recap: February 4, 2014

2014/02/04

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: The Day In Search, February 4, 2014

2014/02/04

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click This morning, Google announced in an email to a number of..

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Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

2014/02/04

This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions… Please visit Search Engine Land for the full article.

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With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

2014/02/04

Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search

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SMX Israel 2014 Recap: Our Best Show Yet

2014/02/04

It is now 9 days after SMX Israel 2014 and honestly, I am still recuperating. The conference completely wiped me out, you can see what I mean if you watch my video from a few days ago

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Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

2014/02/04

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot…

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Yahoo Wants Back in the Search Game

2014/02/04

Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.

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2014 A Big Year For Google Photos: Adobe Photoshop Veteran Moves To Google Photo Team by @mattsouthern

2014/02/04

Adobe’s John Nack announced on his blog this week that after 14 years with the company he will be leaving Adobe to join Google’s digital photography team. Before becoming the Principal Product Manager at Adobe, Nack spent 8 years on the Photoshop team

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9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews by @AndrewLolk

2014/02/04

There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall.

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Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

2014/02/04

In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”.

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