Archive for March, 2014

Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others

2014/03/14

In December Danny Sullivan sought to determined which of the major shopping search engines found the best prices for common products. The shopping engines compared in the articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other… Please visit Search Engine Land for the full article.

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The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

2014/03/14

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.

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Driving PPC And SEO Synergy In Large Enterprises

2014/03/14

I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…

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How Personalizing Websites With Dynamic Content Increases Engagement

2014/03/14

Updating your site with new content isn’t enough to successfully drive web sales.

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Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

2014/03/14

Facebook Announces News Feed Redesign To Mirror Mobile –  In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year.

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4 Reasons You Should Start Obsessing About AdWords Quality Score

2014/03/14

Your quality score is very important and you’d be crazy to ignore it. Simply put, if you’re an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important

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How to Grow Your Instagram Account in Five Steps by @esornoso

2014/03/14

Instagram is big business in 2014, and not just for the photo-sharing social network or its parent company, Facebook.

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That New Google Search Results Design Test You Didn’t Like Is Now Officially Live

2014/03/14

As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone. Jon Wiley, the Lead Designer for Google Search…

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Google’s Cutts Confirmed That Author Authority Is Uses For In-Depth Articles

2014/03/14

On Twitter, Google’s Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula…

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