Archive for March, 2014

9 Google Analytics Alternatives by @adamjayc

2014/03/12

There have been plenty of issues with Google Analytics that have been discussed in various posts on the web, such as this post by CrazyEgg. But despite the various issues with Google Analytics, it’s a popular tool and that’s due to two things: Firstly, it’s free (until you go past around 10 million page views per […] Author information Adam Connell Adam is the Marketing Manager at UK Linkology

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Google Pushing Down Navigational Search For Own Google Properties

2014/03/12

Christy Kunjumon posted on Google+ the other day an example of searching for a brand on Google and that brand’s search listing being pushed down by Google’s own sponsored result. Search Google UK for [moneysupermarket]…

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Google Confirms Giant Banner Ad Test Is Dead

2014/03/12

Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com.

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4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

2014/03/12

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.

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5 Tips for Using Facebook News Feed Ads

2014/03/12

The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn’t about to miss out.

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Improve PPC Performance Now: How to Take Advantage of Seasonality

2014/03/12

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It’s also a simple and effective way to boost click-through and conversion rates

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Google: Convert One US Dollar To "Proper Money" And Get…

2014/03/12

I use currency conversion through Google when I travel a lot but one currency I never thought to convert was “proper money.” A search for [1 USD in proper money] converts $1 US to British Pound Sterling if you are searching while in the UK but when you search in the US…

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Google Webmasters Team Now On Google+

2014/03/12

I am not sure what took so long, being that Google+ is so important to Google. The Google Webmasters team finally made their own page on Google+ at +GoogleWebmasters and announced it on Google+…

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Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki by @murraynewlands

2014/03/12

As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and launching new products. When Guy isn’t launching his own products, he’s advising some of the world’s biggest brands on how to launch theirs. Content marketing has proven to be a highly […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.

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