This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence

Today, Google announced the roll out of Customer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins

Reddit is an online community that is completely user-driven.

Pinterest is following the lead of Google, Facebook, and Twitter by releasing their first ever transparency report detailing they have received requests from the US government to provide user information. In the report Pinterest revealed that from July to December, it received 7 warrants, 5 subpoenas, and 1 civil subpoena about 13 user accounts in 12 requests. […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

Times of India reports Google may be fined up to $5 billion by the Competition Commission of India. The commission in India has filed an antitrust investigation and if found that Google has violated anti-competitive laws of the country, it can face hefty fines…

If you haven’t joined Instagram just yet, you should consider giving it a shot.

Google does indeed look at the other sites a webmaster or business owner operates when one of their sites gets a manual action – at least, some of the times they do. Matt Cutts, Google’s head of search spam, describes how he looked at the license number on the web site, address and other information outside of Google Webmaster Tools data.

Focus and simplicity help ideas grow.

As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data.