Archive for April, 2014

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

2014/04/14

Marketing is more complex today than ever. More data means more choices and more ways to interpret success.

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Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp

2014/04/14

The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada.

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Google’s Matt Cutts Explains The Differences Between 404 & 410 Status Codes

2014/04/14

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more..

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Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

2014/04/14

Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,… Please visit Search Engine Land for the full article.

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New Facebook Test: Popular Pages In Your Area

2014/04/14

Facebook is testing a new feature called “Popular Pages in Your Area”. The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook’s algorithms believe users will be interested in.

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Good and Bad Reactions to Facebook’s Algorithm Change

2014/04/14

Most online media professionals have a love/hate relationship with Facebook. We love the reach it provides and the […] Author information Jean Dion Senior Journalist at InternetReputation.com Jean Dion is a writer, editor, avid blogger and obsessed pet owner

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Videos: Comparing Cortana & Siri & Google Now

2014/04/14

Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo..

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Google Panda Refresh Or Softer Panda Update?

2014/04/14

Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now…

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Report: Google Now Master Of Lobbying, Backroom Dealing

2014/04/14

An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators.

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Bing Ads To Give Agencies More Functionality To Manage Client Relationships

2014/04/14

The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered

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