Archive for April, 2014

Daily Search Forum Recap: April 10, 2014

2014/04/10

Here is a recap of what happened in the search forums today…

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SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

2014/04/10

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search Earlier this week, everyone went bananas over a rumor that paid search query data was… Please visit Search Engine Land for the full article

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56% of Marketers Using Mobile PLAs [Study]

2014/04/10

A new Kenshoo study looks at whether marketers view Google’s product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.

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Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

2014/04/10

“How do we measure our content?” “Where do we get our data?” “How do we further our marketing careers?” The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.

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Facebook Reveals A New Look For Sidebar Ads

2014/04/10

In an announcement made yesterday on the Facebook For Business blog a new look for Facebook sidebar ads […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out

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Facebook To Remove Messaging Capabilities From Its Main Apps, Forcing Users To Download Messenger

2014/04/10

If you have grown accustomed to using the instant messaging features of Facebook’s mobile app, you will soon […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

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10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

2014/04/10

Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1….

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Link Building Fundamentals To Future-Proof Your Online Business

2014/04/10

Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way… Please visit Search Engine Land for the full article

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The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries

2014/04/10

Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords.

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News Flash: Paid Search Query Data Isn’t Going Away (Duh)

2014/04/10

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won’t be impacted. Here’s everything you need to know about this issue

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