Archive for April, 2014

Daily Search Forum Recap: April 9, 2014

2014/04/09

Here is a recap of what happened in the search forums today…

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Content-Gap SEO: A Potentially Untapped Opportunity

2014/04/09

Posted by randfish NOTE:

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Not Provided Comes To Paid Search: What Will The Impact Be?

2014/04/09

If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days

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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

2014/04/09

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid… Please visit Search Engine Land for the full article

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Google Starts Blocking Access to Paid Search Keyword Data

2014/04/09

Everyone has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.

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80% of Local Searches on Mobile Phones Convert [Study]

2014/04/09

What are people looking for when they search for a local business?

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Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

2014/04/09

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…

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Marketo’s Marketing Nation Summit #mktgnation14 Brings Marketing Industry to San Francisco

2014/04/09

San Francisco’s Moscone Center was abuzz with marketers from around the world earlier this week, as Marketo hosted […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.

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Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

2014/04/09

Google’s Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.

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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

2014/04/09

Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…

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