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Pinterest announced a new way for people to discover the social platform’s content through “guided search,” which presents various categories of things and places to explore based on the original query, in an effort to refine a person’s search intent.

I recently caught up with Marcus Tober, CEO of Searchmetrics, at his new office in San Mateo, California, […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.

A flurry of online media has  covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams.

Scott Hendison posted on Google+ that he noticed a new goals interface to add goals within Google Analytics. I personally do not see the new administrative interface for setting up goals…

Optimizing an account can be quite a challenging task, but the process can be streamlined with a few […] Author information Rocco Baldassarre Founder & CEO at Zebra Advertisement Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards and by the 2013 US Search Award. Twitter Facebook Google+ LinkedIn The post 5 Optimization Tricks That Are Always Overlooked appeared first on Search Engine Journal

According to Android Police Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as “OK Google Everywhere.” Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking..

SEO is a combination of technical work at the site code level, content management at the editorial level […] Author information Duane Forrester Senior Product Manager at Bing Webmaster Program Duane Forrester is the Sr. Product Manager – Webmaster Outreach at Bing and a former Board of Directors member with SEMPO. He can be found at his blog where he writes about online marketing and monetizing websites.

Carl Malamud, a well respected technologist, author, and public domain advocate posted on Twitter that Bing’s spider “got a timeout” by not playing nice with the IRS database. It seems that BingBot…

In SEO, we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses.