An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.

Jonah Jones, Google’s Lead User Experience Designer on Google Maps and Sian Townsend, Google’s User Experience Lead, put together a video a month ago about using research and design to make Google Maps better for users. The funny thing…

At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use? There a lot of social media outlets and each one does different tasks and reaches a different audience. For example, Facebook is used more commonly to keep in touch with friends and family

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.

Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s how content curation, the less known brother of content creation, gets left out in the cold.

MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of..

Today on the Google home pages worldwide is a special Google logo…

As I broke last night, Google has released an update to the Payday Loan Algorithm also known as the Google Spam Algorithm over the weekend. No, I was not crazy expecting something big that happened over the weekend and throughout the month and this week…

The past 24 hours have been a wild time for those who either work in, or follow the field of SEO.