Archive for May, 2014

New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

2014/05/09

The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each..

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ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day

2014/05/09

With Mother’s Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category.

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Video Recap of Weekly Search Buzz :: May 9, 2014

2014/05/09

This week in search, I posted the monthly Google webmaster report. Google may be preparing for a large update, we saw shifts on May 2nd and 7th

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4 Statistics About Pinterest Users You Need to Know [Study]

2014/05/09

A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times.

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What Is a “Good Link Profile” and How Do You Get One? by @neilpatel

2014/05/09

You know that good link-backs are an important part of SEO.

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How Can Good PPC Managers Become Great PPC Managers?

2014/05/09

Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manger from good to great

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Quantifying Brand Bias In Search Results With Rand Fishkin of Moz

2014/05/09

Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the..

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Teaching Content Marketing At A University Level: An Interview with Bill Belew by @johnrampton

2014/05/09

As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content.  Bill teaches a University class on SEO and content marketing, where he has taught students with no prior online marketing experience how to build blogs that were generating 4,000 to 7,000 unique monthly visitors within 4 months of being in his class. The key to their success, Bill says, was simply creating good content

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Bing Algorithm Update On May 5th?

2014/05/09

It is rare for SEOs and Webmasters to bring up changes to the Bing search results and as you know, Bing powers Yahoo’s organic search results also. But one webmaster, who actually sent me real data via email off the record…

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Is Your SEO Company a Marketing or Technology Company? by @smartfinds

2014/05/09

Would you hire your traditional printer to make marketing and advertising decisions for your company? Then why would you hire a technology company for web marketing or web advertising? In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company

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