Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period.

Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.

Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development.

As you all know, negative SEO is not new, in fact, Google has said it is rare but possible since 2007. Sites as large as Expedia may have suffered from it and Google had to reword their documentation on the topic…

The past two years have seen vast changes in the SEO industry. The changes, though mostly positive, included the aggressive activation of Google penalties, whether algorithmic or manual. As a result, numerous websites ended up with a manual penalty or worse, an algorithmic penalty or a filter

You’re going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don’t yet have 1,000 followers on Google+, here’s how to go back to basics and grow that fan base.

Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a..