Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

On Friday we reported on the largest local search algorithm update we’ve seen from Google in ages. It seems from our early review of the reaction of the SEO/webmaster community that this update was indeed very large…

It has been exactly 297 days since the last official Penguin update, Penguin 2.1, which was on October 4th. That means it has almost been 10 months since the last update.

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on…

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers

Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together

Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very clever post about content marketing on a SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. Not once was “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned.

Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently launched a new Translate Community where language enthusiasts can help Google improve translation quality for the 80 languages supported by Google, and assist Google with launching new languages

Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible