A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.

I ran through tons of topics in less than 10 minutes in this weeks search video recap.

OK, let’s be honest. While this may be a pretty darn good guide (if I do say so myself), it’s not going to be the last thing anyone ever writes about landing pages.

The responsibility for SEO is being assigned to various departments.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Massage Rooms: Source: Google+ Sleeping Google Street View..

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.

The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations

The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will doubtless carry on for the foreseeable future. How Do You Measure ROI on Content? There is no definitive method of measuring ROI on content, as each company/brand/site will be looking for something different