Archive for August, 2014

For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool

2014/08/05

Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product feeds to group products with similar shipping…

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SPONSOR MESSAGE: Live Webcast – Digital Analytics Checkup

2014/08/05

Tuesday, August 19th join digital analytics expert Jim Sterne, eMetrics Summit, and Jenny Elliott of CrossView, as they discuss which marketing metrics are essential, and how marketers can analyze and use this data to maximize return.Attendees will learn about: The top issues in web analytics…

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Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion

2014/08/05

Just last month, six international tech support scam operators were ordered to pay more than $5.1 million as a result of charges filed by the Federal Trade Commission in 2012. The scammers typically posed as representatives of major technology companies, convinced consumers that their computers..

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Google Rolls Out Publisher Center to Improve News Discovery

2014/08/05

The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content.

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Google Webmaster Tools Drops Author Stats

2014/08/05

In December 2011, Google launched author stats, a way to see how your content, across sites, based on your Google Authorship profile, fared. That is now gone…

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In PPC, Low CTR = Low Profits

2014/08/05

In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced.

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Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools

2014/08/05

Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond…

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Google Mobile Testing Search Results Snippet Descriptions

2014/08/05

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results

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Google Quietly Removes Author Stats From Google Webmaster Tools Labs

2014/08/05

In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks your content received not on a site by site basis..

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Bing Ads 2014 Recap

2014/08/05

In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.

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