Archive for October, 2014

Negative SEO Is Real & Google Needs To Fix It

2014/10/30

There is no doubt that the perception in the industry is that negative SEO is a problem. So much so, that in our last poll, only 11% thought negative SEO doesn’t work. Now that we have “white hat” clients requesting negative SEO and and most SEOs feel it is easy to do, it is an issue..

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Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014

2014/10/30

China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC traffic last quarter, with..

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10 Tips for an Awesome and SEO-Friendly Blog Post

2014/10/30

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style

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The 2014 Google Halloween Doodle Going Live

2014/10/30

Above is an image of the 2014 version of the Google Halloween Doodle (aka logo). It is going live almost globally on all Google sites, starting properties such as Google Australia where it is already tomorrow there…

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8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

2014/10/30

Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity.

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What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

2014/10/30

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media

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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

2014/10/30

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014.

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Secret Sauce LoMo Tips for More PPC Sales

2014/10/30

Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

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Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

2014/10/30

Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process

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Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

2014/10/30

Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I keep quiet, but when I am presented with the opportunity to […] The post Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog appeared first on Search Engine Journal

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