Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Often you see people claiming that since Google Webmaster Tools shows X, that web search much show the same thing. Or because there is a concern in Google Webmaster Tools…

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes.

A few months ago, Yahoo announced they will be shutting down the Yahoo Directory – yes, killing off history, a historic monument. Well, that day came Saturday…

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results..

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…

It’s official. Panda 4.0 has officially hit the Google search results.

A primer on the fundamentals of Google AdWords scripts. The post AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts appeared first on Search Engine Land. Please visit Search Engine Land for the full article

For December’s #SEJBookClub, we read Start with Why by Simon Sinek. The book’s tagline is “How great leaders inspire everyone to take action.” Inspiration is a common thread throughout the book and serves as a bottom line for starting with “why”. I was first introduced to Simon via his TED Talk focusing on the importance of knowing why we do what we do

Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. ( CMI/MarketingProfs ) Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014