YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me.

The new year inspires many people to take action and get in shape, including upgrading their online presence and website. SEO PowerSuite put together an overview of what we can expect this year and how to prepare for SEO success in 2015. When facing Google, even the best strategies face constant change. Yet, when striving for long-term ranking, there are a few rules that never get old: search results continue to be part of a complicated and strategic marketing plan involving social media, long content creation, and paid search outlets

Google will be removing auto target tab data from old product listing ad campaigns. The post Download Legacy PLA Product Target Data Prior To March 23 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn’t mean we should rest on our laurels. The post 5 Essential SEO Techniques To Master In 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places.

Yet another reason not to block JavaScript, CSS, etc from Google.

Google is working on a new search queries report in Google Webmaster Tools.

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today. Now, many years after the company began to perfect its search algorithms, website loading speed has become one of the biggest determinants of your site’s value and ranking position, making it one of several necessities for optimization and an absolute must for website owners who want to rank well

As you may remember, Google has started a Google News Publisher Newsletter.