Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available tools found on the Web.

Don’t be surprised if you go to your Google Analytics and try to quickly check in on your search traffic and possibly start freaking out that Google dropped the feature. They didn’t drop the organic search results or remove it…

Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to.

Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay relevant in 2015.

If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers today is earning natural links as opposed to building links for SEO purposes (Matt Cutts would not be happy), and social media is a great way to make it happen.

What does search fit in your digital marketing program? If you answered ‘with the SEO department’, you’re certainly not alone, as many marketers and businesses owners still use the traditionally siloed approach to search marketing, leaving the SEO folks to do their work, separate from the social, paid and content marketing teams. However, in the ultra-competitive world of search marketing, integration of tactics under a unified digital marketing strategy is becoming more important than ever.

Posted by Casey_Meraz Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015.

Every year, Google pushes out major and minor updates to its algorithm in its attempt to weed out spam in various forms from content, links, and ads. Google’s ongoing fight against spammy links that impact the quality of search results has seen plenty of websites lose their traffic and rankings. For the last few years, E2M has released an annual infographic that recaps the major updates released by Google over the course of the year

It seems like the EU is going out of its way to make Google align with what they think is the correct way to do internet search. It started when the EU asked Google to add competitors to their results whenever they promote their own search products