Video on Facebook is growing at an alarmingly rapid pace.

Still trying to figure out real world, practical applications for Scripts? This post is for you. The post AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included) appeared first on Search Engine Land.

Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data. The post What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015 appeared first on Search Engine Land.

The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?

When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention

If you visit Google France at google.fr or Google News France at news.google.fr you will be shown a memorial that has the words “Je suis Charlie…

Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.

If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP is a great channel to reach awareness and lead generation goals

I would like to announce that John Rampton, Editor-At-Large, is leaving Search Engine Journal. John worked for us for about 2 years, and during that time, he helped us complete many of our long-term goals, which included creating a podcast, doing great video interviews at conferences, and creating long-form guides for our readers. Personally, I really enjoyed working with John at events and on the editorial process, as his enthusiasm has always been infectious

A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels.