Archive for February, 2015

Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

2015/02/19

More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza

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Google Mobile Search Put Publishers’ Content In Carousels

2015/02/19

Now users can quickly scan topic-based content from single sources on mobile devices.

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LinkedIn Introduces Aggressive New Form Of Advertising by @mattsouthern

2015/02/19

If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today, including one type of ad unit that can reach LinkedIn users on websites other than LinkedIn.LinkedIn Network Display, the name of the new ad product, lets users buy ads through LinkedIn to be displayed on other sites around the web. With these ads, marketers can target specific groups of LinkedIn users on the network, and then use cookies to continue targeting those same users with ads as they leave the network to browse other sites.

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Google Creates An Easy Way To Keep Up With AdWords Changes by @mattsouthern

2015/02/19

Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google has now made it easy for you.

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Google Tests A Search Algorithm Update Yesterday Morning & Revert Back?

2015/02/19

It seems Google may have tested a search algorithm update yesterday late morning and then may have pulled it back. The ongoing WebmasterWorld thread has chatter from the SEO community around the update but the chatter soon died down after things settled back…

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Bing Offers Link To Order Food Online From Your Favorite Restaurants

2015/02/19

Now you can order your food online with Bing search. Just search for a restaurant that offers online ordering and click the order online button. The post Bing Offers Link To Order Food Online From Your Favorite Restaurants appeared first on Search Engine Land.

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Google Offers Guidebook for AdWords Updates

2015/02/19

Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates.

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#SEJThinkTank Webinar Recap: Understanding Dynamic Google SEO by @dantosz

2015/02/19

Nearly three hundred people joined the SEJ ThinkTank for a webinar presentation and extended Q&A session with SEJ founder Loren Baker regarding dynamic Google SEO. The post #SEJThinkTank Webinar Recap: Understanding Dynamic Google SEO by @dantosz appeared first on Search Engine Journal

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Delivering Experiences Through Growth Hacking With @morganb by @wonderwall7

2015/02/19

I recently had the opportunity to interview Morgan Brown, the Head of Growth at TrueVault and Qualaroo and a speaker at the upcoming SEJ Summit in Santa Monica on February 24th. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster

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Google News Bug Drops Trending Topics From Side Bar Navigation

2015/02/19

A Google bug breaks the Trending Topics feature in Google News.

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