Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file or directory in /home/horace/public_html/wp-settings.php on line 21″ then by noting the full pathname from that error, an attacker could reasonably infer that your username is “horace” and use that try to guess your password.

Google has told us time and time again that using the site command in Google web search will not give you the accurate count of pages Google has indexed for your web site, that instead…

Here is a recap of what happened in the search forums today…

Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless seen by a real person. While it’s common practice for advertising industry groups to measure ‘served’ impressions, Facebook instead measures ‘viewed’ impressions.

Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different

Today Google provided some tips, complete with case studies, on how to fix hacked sites. After speaking with two webmasters who resolved some complicated hacked site issues, Google decided to share their stories to help other site owners who may be trying to fix similar problems

If you didn’t visit Google’s home page today, you are missing out on the Alessandro Volta Doodle.

A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit. The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. Remember those SEO “truths” that everyone used to believe in?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Updates & Innovations, Local SEO & Google Electric Logo appeared first on Search Engine Land. Please visit Search Engine Land for the full article