Columnist Wesley Young discusses the importance of truly local data in search marketing decisions. The post Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It? appeared first on Search Engine Land.

Google clarifies and expands on their reconsideration request documentation for those webmasters who have been hit by a Google manual action. The post Google Expands Webmaster Documentation Around Reconsideration Requests appeared first on Search Engine Land. Please visit Search Engine Land for the full article

SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.

In the technology press, there’s been a lot written about the importance of SEO. But most of it is either wrong or so broad that’s it not very helpful.

The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.

Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly. The post 8 Ways To Sell More Online With Behavioral Psychology by @Rocco_Zebra_Adv appeared first on Search Engine Journal .

Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event. What do marketing professionals from industries as diverse as food service, laboratory supply manufacturing, data storage and financial services all have in common?

Sources tell TechCrunch that Alan Eustace, Google’s Senior VP of Knowledge, is leaving the company.

Google released its annual “Bad Ads” report today, which revealed the search giant had to disable more than 524 million bad ads last year.