Lowery and Jones discuss why building a content marketing team is crucial to your overall marketing strategy. The post #MarketingNerds Podcast: Michelle Lowery on Successful Content Marketing Team Strategy by @wonderwall7 appeared first on Search Engine Journal

Lowrey and Jones discuss why building a content marketing team is crucial to your overall marketing strategy. The post #MarketingNerds Podcast: Michelle Lowrey on Successful Content Marketing Team Strategy by @wonderwall7 appeared first on Search Engine Journal

Social Media Reviews Drive E-commerce Conversion [Infographic] –  E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites

A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google. The post Google Is Practically Begging Firefox Users To Switch Their Default Search Engine appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

On March 9th, Google updated the review-specific usage guidelines and policies for reviews and rating rich snippets…

Posted by randfish How much does the context of a link really matter? In today’s Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link. For reference, here’s a still of this week’s whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

Here is a recap of what happened in the search forums today…

Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Snack Pack, Multi-Colored Lines & Mobile SEO appeared first on Search Engine Land