Did you know that the average web page that ranks on page 1 of Google has at least 2,000 words of text? That means if you want more organic traffic, you have to create tons of content, right? What if you don’t have a content bone in your body—does that mean that you are out of luck when it comes to your rankings?

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.

You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process.

According to a joint study conducted by Amárach, the Marketing Institute and MCSquared, Irish marketers predicted 2014 to be better than the previous six years. Respondents reported a 30% growth in social media, as well as a 19% increase in content marketing.

Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes.

Creating authority and winning at business are things Daniel Pink knows a lot about. As a TV show host and c0-producer, popular public speaker and bestselling author of 5 books including To Sell is Human ,  he’s the opening keynote at the Authority Rainmaker conference in Denver May 13-15

Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality. The post Brand Storytelling 101: The Essential Elements by @matt_secrist appeared first on Search Engine Journal .

Google quietly announced on Google+ that they will be “simplifying” some of the AdWords reporting by dropping four search funnels columns in early April…