L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes
Google quietly announced on Google+ that those who use Google AdWords Express can now remove keyword phrases they no longer want to target. Google said they have added the “ability to remove search phrases that may not be the best fit for your business (and add them back if you need to)…
When you think of a thriving online community it’s hard not to use Reddit as a perfect example.
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage. The post 10 Practical Tips For Using Geo-Location To Reach Your Target Audience appeared first… Please visit Search Engine Land for the full article
Negotiations likely to yield new terms for Search Alliance. The post Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline appeared first on Search Engine Land. Please visit Search Engine Land for the full article
In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
By following these amazingly simple steps, you can have your local business showing up in front of people within your city who are looking for your services (you don’t even need to know anything about SEO get it started!). The post SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway appeared first on Search Engine Journal
Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or “natural,” but the question is how can we get links that matter?
As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy , but you’re curious to know how to improve it
Posted by randfish Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on