We know Google has an incredibly light weight ranking signal around going HTTPS with your site. Google has been pushing sites to go HTTPS as a matter of principle and “security..

Posted by randfish There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords appeared first on Search Engine Land.

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer.

Search query percentages don’t line up with overall usage trends. The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A week or so ago, we asked if Google News will also be impacted by the mobile-friendly algorithm. The answer is what I expected, that no, not yet.

Google will begin prioritizing mobile-friendly sites because that’s what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.

Before you start reading this, the title is not to imply that Google News will rank HTTPS content better – they may or may not. This title means that Google News will display the HTTPS