Kathleen Garvin of SEMrush shares solutions to common HTML and WordPress issues online editors face regularly.

We’re in an era of SEO in which there is far less wiggle room for tactics and techniques. Here are some SEO mistakes you need to avoid

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs.

The Periodic Table of Social Media –  There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments.  Direct Marketing News New Direct Messaging Comes To Twitter –  With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip –  Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015.

Zineb Ait Bahajji from Google announced on Google+ that they have launched the new Search Analytics report within Google Webmaster Tools for a subset of webmasters using Google Webmaster Tools…

According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that 50% of global viewership on YouTube comes from mobile devices. Apparently, attention spans are also better on mobile.

Over the past few weeks, I’ve been seeing some sites post articles copied from other sites but place a disclaimer that they copied it. The disclaimers read:

Version 4.2 of WordPress is now available to download. The update has been labeled Powell in honor of jazz pianist Bud Powell, and comes with several useful new features.

TrueView ads on video site blamed for lower aggregate CPCs. The post Google: Lower CPCs Are Because Of YouTube, Not Mobile Search appeared first on Search Engine Land