Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.

News broke this week that the ClickZ, SES, and Search Engine Watch brands have been acquired by UK Business builder Blenheim Chalcot. The sale is now official, and the brands will reportedly continue to grow and be developed under Blenheim Chalcot: Blenheim Chalcot and its portfolio company Contentive are delighted to announce the acquisition of the Interactive Marketing division comprising ClickZ, SES and SEW from Incisive Media

Yep gives serious potential for small businesses. In fact, it would almost be foolish to have a local business and not embrace Yelp. The post 15 Things You May Not Know About Yelp by @albertcostill appeared first on Search Engine Journal

Today’s Google Doodle serves up a search results page with an animal-themed personality quiz from EarthDay.org.

One of the most exciting parts of life is uncertainty.

WordPress Security watchdogs, Sucuri have issued a warning that multiple WordPress plugins are vulnerable to a security flaw: “Cross-site Scripting (XSS) due to the misuse of the add_query_arg() and remove_query_arg() functions. These are popular functions used by developers to modify and add query strings to URLs within WordPress.” Apparently, the problem was that the official WordPress Official Documentation for these functions was not very clear, which led to many plugin developers using them in an insecure way. To date, this is the list of affected plugins: Jetpack WordPress SEO Google Analytics by Yoast All In one SEO Gravity Forms Multiple […] The post Multiple WordPress Plugins Vulnerable to Security Flaw, Immediate Update Recommended by @mattsouthern appeared first on Search Engine Journal .

Today on Google’s home page is a special Google doodle, animated Google logo, for the 81st year anniversary of the famed hoax photo of the Loch Ness Monster…

Google announced on Google+ that they’ve renamed what they call “Search Funnels” to what they are now calling “Attribution.” Attribution is more of an industry standard name…

Last week, Google introduced a way for you to add markup to your site so that you can communicate to Google what the name of your site is. This site name markup would be displayed in the mobile results in place of the URL.