Google announced it is making some changes to how URLs are displayed in mobile search results. In fact, it won’t be displaying URLs at all anymore.

The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help. The post SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Here are two new Google user interface tests, one is a redesign of the mobile results and the second is a query refinement box. The post Google Tests: New Mobile Search Design & People Also Ask Box appeared first on Search Engine Land. Please visit Search Engine Land for the full article

With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?

Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. The post Your Ideal Shopping Campaign: The Critical Segmentation Decision appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Will Google drop the search tools filters in the near future?

Meetings can be a huge productivity killer. But removing it isn’t always the best way to take back your time.

Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems.

For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.