Archive for May, 2015

Another Mass Reduction In Google Rich Snippets?

2015/05/19

Over the past couple weeks, I have been seeing more and more webmasters complaining about their rich snippets disappearing from the Google search results page…

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The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results

2015/05/19

Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic. The post The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results appeared first on Search Engine Land.

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Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

2015/05/19

“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.

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Register For SMX Israel 2015

2015/05/19

Every year I put together the SMX Israel show for the Israeli SEM industry. But this past year, I moved the date from January to November. So it has been a long time since we had an SMX Israel.

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Google Decided On Content Removal For Right To Be Forgotten

2015/05/19

The Wall Street Journal reported on how Google decides on what to remove based on the EU’s Right To Be Forgotten (RTBF) mandate. It requires Google to remove content from their search results when the content is harmful and no longer relevant – it actually gets way more complex than that..

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Here Are The Speakers For #SEJSummit Silicon Valley! (Part 1) by @mattsouthern

2015/05/19

The most cutting edge city requires the most cutting edge speakers — the SEJ team has been hard at work to secure the types of speakers fitting for a setting like Computer History Museum in Silicon Valley. The post Here Are The Speakers For #SEJSummit Silicon Valley! (Part 1) by @mattsouthern appeared first on Search Engine Journal .

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Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

2015/05/19

Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn’t neglect critical on-page elements in the process.

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Should You Segment Your PPC Campaigns By Match Type?

2015/05/19

The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs in.

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Danny Sullivan on the State of Search Marketing in 2015

2015/05/19

To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.

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Danny Sullivan on the State of Search Marketing in 2015

2015/05/19

To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.

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