A few of the main points Debbie covered: Identifying a buyer persona (and why you should), creating a unique campaign, handling crisis on social media, & combining event and social marketing. The post #SEJThinkTank Recap with Debbie Miller on “Mastering Social Media for Big Brands” by @dantosz appeared first on Search Engine Journal .

Google’s Gary Illyes responded to feedback on Twitter on the topic of the new mobile friendly algorithms, which is fully rolled out. In short, the webmaster said…

The Mobile Friendly Update has now “fully rolled out” according to Google, but columnist Bryson Meunier believes this is only the beginning.

Company’s market cap is $2.9 billion, a sale could fetch more than $3.5 billion. The post WSJ: Yelp Seeking A Potential Buyer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Shortly after Bing launched food delivery ordering through Bing Maps, Google does the same but adds appointment booking and other delivery options.

I reported at Search Engine Land that Apple has finally confirmed the rumors of their search engine crawler/spider.

Sprinkle a little Search Engine Land into your Instagram feed. The post 1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram appeared first on Search Engine Land

Working to integrate your SEO and content marketing efforts?

Time is running out to register for SMX Advanced. With less than 90 tickets left, we’re certain to sell out again this year… the 9th in a row.

Google has announced that, after 4.5 years, the PageSpeed Service team will be “refocusing their efforts” and PageSpeed services will be turned down as a result. PageSpeed Service is a free online service to automatically speed up web pages.